Email Campaign

As part of a successful email campaign you should utilize a powerful tool commonly known as an autoresponder. What is an autoresponder, you may ask?

An autoresponder is a series of email messages used as follow-up messages as part of a marketing campaign. These messages are sent to subscribers in a specific order and frequency.

The messages are used to provide value to your subscribers, build a relationship with them, and eventually to make a sale.

 Autoresponders help you automate campaigns and manage one-to-one communication with your subscribers. There are two types you can create:

Time-based autoresponders are sent to your contacts in a sequence at intervals calculated starting from the day a contact opts in to your campaign e.g. Day 0 (instant message), 3, 7, 14, 21. Use them to send automatic messages to any contact that joins your list.

Event-based autoresponders are sent when the subscriber performs an action you specify e.g clicks the link, opens the message, changes his personal information (such as city or product preference), reaches a goal you’ve set (e.g. a download or purchase), receives a specified autoresponder message, subscribes to your campaign or reaches a birthday, anniversary or other special date you designate. You can use them alone or to complete the time based autoresponder sequence.

CLICK HERE to get your own autoresponder!

Watch this video for a demonstration of how an autoresponder works…

As you just saw in the video, Autoresponders are very useful tools for following up with your leads and prospects.

Email Campaign

For any email campaign the autoresponder creates a great experience for your first subscriber. And it creates the same great experience for your 200,000th subscriber. It never gets tired. It never needs the weekend off for Father’s Day or Mother’s Day. It never gets bored with your marketing message. It never gets snarky. It never gets sick of newbies.

It delivers your best content, in the best possible order and frequency, to every new reader who finds you. This is why it is important to setup your autoresponder properly!

The most important function of an autoresponder is to take people who are curious about what you’re offering and turn them into customers. That means that you must put your best content into your autoresponder, the kind of content that your subscribers are glad to click through. You need to also make sure that the content is of value to the reader.

It has to address and solve problems that your target market are encountering and need to solve. It needs to give them those small, quick wins that will help them get closer to achieving their goals. And if you build rapport with them they will trust you even more.

(Get Your Autoresponder NOW! CLICK HERE!)

Email Campaign

Autoresponders are very useful for educating your email campaign subscribers about the products and services that you offer. You can identify what problems they are facing and explain to them how your products and services can help fix those problems. Build trust with them by providing guidance on overcoming those issues and it helps build that trust.

When you are trying to build your subscriber list it’ll take time. Blogging can help you big time to build your list as long as you provide valuable content to your readers. Make sure you ask them to sign-up for your newsletter, this will help you to build your list even faster.

If you are not using an autoresponder as part of your “email campaign” you may be spending too much time emailing your prospects and perhaps missing out on possible customers. As you just read above, an autoresponder can help you with automating a huge part of your business marketing.

Get your autoresponder by clicking here now!

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Christian Rivera